Harvested News you can Use March 26th, 2011
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Raising money online: Fact or Fiction?
I recently read a study that indicated of the 180,000 “Causes” on Facebook, the avg funds raised through this online method for each charity, over the course of a year, was only $1000. Really? This seems slightly outrageous given the hype and passion circulating about using Facebook by NPO’s for online fundraising. It seems everywhere […]
Social Media Fail?
Too many nonprofits make the mistake of thinking social media is only about fundraising or sharing information, like a newspaper or monthly newsletter. But studies have shown that the more your social media activities act like a relationship, the better your “action rate”. And in social media benchmarking, action rate is king. No one ever […]