ENGAGE Media Relations and Public Information is a subscription service that is an easy and affordable means to having your OWN Media Relations and Public Information office, for a fraction of the cost and none of the time drain.
ENGAGE provides a channel to the media for ongoing dialogue about the nonprofit work and impact, allowing you to:
- Engage a broader audience
- Raise awareness of the cause and effect of your work
- Validate influence, raising and maintaining reputation and credibility
- Increase philanthropic community participation
- Raise more money and more donors
- Increase volunteer base
- Attract partnerships
Many nonprofits struggle with how to reach the decision-makers in the news and how to position their stories to be considered for media distribution. Creating and maintaining media relationships and partnerships is a vital process in establishing a strong storytelling outlet for all nonprofits, but where do you start? Some organizations establish and resource a Media Relations and Public Information office. With the average salary for Media Relations Officers starting at $70,000 a year, plus budgeting an office for operations, who has the means to invest in this crucial and time-consuming process?
Most nonprofits do not have the resources to maintain a dedicated Media Relations and Public Information office, one that has a well-developed strategy and work process for delivering relevant and timely press releases and providing immediate crisis communications systems when needed. Few have any expertise on this at all within their existing staff or volunteer ranks. No wonder we don’t get the attention we deserve!
An experienced and organized Media Relations and Public Information office promotes, protects, and provides leadership to your nonprofit team on PR and communications internally and externally, guiding executives, board, and program leaders through visionary communications and immediate response scenarios. A well-networked Media Relations and Public Information office defines your PR and Media Relations Strategy and Workplan; measures and reports on results to your board; designs and manages promotions and campaigns for mission reveals, events, and special programs; designs and negotiates all of your media ‘buys’; and captures crucial airtime for you in prime locations.