ENGAGE:
Media Relations and Public Information Services
ENGAGE Media Relations and Public Information is a subscription service that is an easy and affordable means to having your OWN Media Relations and Public Information office, for a fraction of the cost and none of the time drain.
ENGAGE provides a channel to the media for ongoing dialogue about the nonprofit work and impact, allowing you to:
- Engage a broader audience
- Raise awareness of the cause and effect of your work
- Validate influence, raising and maintaining reputation and credibility
- Increase philanthropic community participation
- Raise more money and more donors
- Increase volunteer base
- Attract partnerships
Many nonprofits struggle with how to reach the decision-makers in the news and how to position their stories to be considered for media distribution. Creating and maintaining media relationships and partnerships is a vital process in establishing a strong storytelling outlet for all nonprofits, but where do you start? Some organizations establish and resource a Media Relations and Public Information office. With the average salary for Media Relations Officers starting at $70,000 a year, plus budgeting an office for operations, who has the means to invest in this crucial and time-consuming process?
Most nonprofits do not have the resources to maintain a dedicated Media Relations and Public Information office, one that has a well-developed strategy and work process for delivering relevant and timely press releases and providing immediate crisis communications systems when needed. Few have any expertise on this at all within their existing staff or volunteer ranks. No wonder we don’t get the attention we deserve!
An experienced and organized Media Relations and Public Information office promotes, protects, and provides leadership to your nonprofit team on PR and communications internally and externally, guiding executives, board, and program leaders through visionary communications and immediate response scenarios. A well-networked Media Relations and Public Information office defines your PR and Media Relations Strategy and Workplan; measures and reports on results to your board; designs and manages promotions and campaigns for mission reveals, events, and special programs; designs and negotiates all of your media ‘buys’; and captures crucial airtime for you in prime locations.
We offer you this service as a subscription model in order to provide you with all of the benefits of your own leadership in media relations and publicity on a regular basis, over a period of time.
As administrator of ENGAGE, Harvest Senior Consultant John Hesslein brings his thirty years of experience in broadcasting and digital platforms to the design and delivery of every ENGAGE clients media relations strategy.
With your monthly subscription fee to this service, you’ll have access to a dedicated PIO (public information officer), one who represents your nonprofit and who will integrate into your organization’s purpose and strategy, delivering one on one strategy and work plan direction, supporting your publicity needs whether it be public events, advocacy mission, or funding campaigns with coaching, strategy development, and expertise. This professional has expertise in developing the right process and outreach to ensure your internal and external communications run smoothly and who has the network relationships to connect you with the right media at the right time. Additionally, they have navigated efficiently through media buys and have proven effective in building strong media partnerships that benefit your mission long term.
Your service also provides you with unlimited access to live training on topics within media and PR that will strengthen your efforts and increase your visibility, along with access to our growing library of recorded training and workshops, and a resource chest of tools, templates, and more, to get your publicity on the map and keep it alive, broadcasting your impact and need.
As a subscription member, you also have access to a discounted al la Carte menu of additional services.
Working with our Media Relations and Communications experts provides you with timely and relevant connections to media outlets and newsrooms throughout the region creating a network of media access points, getting you quickly to the right media outlet contacts, and providing them with accurate and broadcast ready material.
Is your organization suffering from low brand awareness, narrow publicity reach, limited publicity experience on the team, and no media exposure? Harvest Developments Media Relations and Communications experts are here to help guide you to broader visibility, more community impact, and a growing awareness of your story to generate more volunteers, donors, and advocates for your cause.
Monthly Subscription Fee: $2,500
NEW Subscriber Offer (through August 2022): $2350 per month for the first six months!
GET STARTED TODAY! Contact us and John will set up an initial call for subscription setup.
Monthly Services in your Subscription Includes:
Dedicated Media Relations and Public Information Officer providing monthly leadership and management services:
- Assessment and Strategic Plan for media and public information office
- Establish and maintain media contacts
- Weekly team meetings with your leadership, reporting on media coverage, strategic objective production goals, and results, as well as reviewing current and future coverage
- Weekly touch points with media outlets with content ideas from our strategy for coverage
- Become the go-to-expert for media outlets for your organization
- Aligned with media strategy, presence of your organization’s spokespeople on local media for thought leadership and knowledge expertise
- Press Release production and distribution
- Evaluation and reporting on Press Release Results
- Establish and maintain all long-term media partnerships
- All Media placement buys
Training in Media and Communications
- Live workshops and panel discussions
- Recorded training and seminars
Resources
- Tools, templates, and materials to use in your Media, PR, and Communications projects
As a Media and Public Information services client, you also have access to our discounted A La Carte menu of additional media and communications packages
- Promotions and Campaigns – Earned media. ($350 10 Hours, $325 11-20hours $300 21+ hours.)
- Crisis Communications assessment, strategy, and administration ($400 10 Hours, $375 11-20hours $350 21+ hours. 24/7 365 days)
- Recruitment (Priced per position)
- Tailored training for board, volunteers, and staff (Priced per training module)
GET STARTED TODAY! Contact us and John will set up an initial call for subscription setup.