Talk about transparency

In the age of brand image as king, consumer driven marketing, it is something when a company or organization goes no holds barred in providing its public with this level of transparency.

Middlesex Hospital has a very cool and very risky new feature. I have to believe that they wouldn’t be putting themselves out there like this if they weren’t 99% confident that they can meet expectations of their consumer public, no matter what the challenge.

I respect this in a team. This is transparency.

http://www.middlesexertime.com/?utm_source=banner&utm_medium=banner&utm_campaign=q42009

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