Measuring Social Media: The Emperors New Clothes.
Its starting to be clear….the concept of measuring outcomes of your nonprofit organizations’ social media efforts, and the measurable relevance of their presence….it’s the emperors new clothes- Just. Not. There. Measuring quantifiable results from social media is like testing the hypothesis that the sun rises because you wake up. What you see will always allow […]
Raising money online: Fact or Fiction?
I recently read a study that indicated of the 180,000 “Causes” on Facebook, the avg funds raised through this online method for each charity, over the course of a year, was only $1000. Really? This seems slightly outrageous given the hype and passion circulating about using Facebook by NPO’s for online fundraising. It seems everywhere […]
Social Media Fail?
Too many nonprofits make the mistake of thinking social media is only about fundraising or sharing information, like a newspaper or monthly newsletter. But studies have shown that the more your social media activities act like a relationship, the better your “action rate”. And in social media benchmarking, action rate is king. No one ever […]
Use these mid winter months to GROW, not slow, your organizations philanthropy
Most nonprofits experience a significant lull in donations and donor activity in the months of January and February. The post year end doldrums. Donors are slow to give, having distributed their 2010 charitable contributions during the ebullience of the holiday season. Consumers are recovering from gift purchases. The weather makes for hermits, with snow, ice […]
Charities See Social Network Potential and Risk – BusinessWeek
Charities See Social Network Potential and Risk – BusinessWeek. Lil Green Patches, Rice Bowls, Pink Ribbons. The landscape of “get rich quick” widgets and apps are proliferating on Social Networking sites faster than three card monty men on a hot NYC sidewalk in summer. Okay bad analogy, but could the screaming environment of “Ronco” style products, with […]