Our work with the Goodspeed Musicals included the development of a campaign strategy and plan including donor identification, as well as office and board structure enhancements for capital campaign success. During our engagement, training was developed and delivered to board members to create strategies for donor engagement and outreach. We worked closely with Goodspeed’s leadership to create a marketing and communications strategy and collateral materials and created reporting mechanisms to track donor solicitations, pledges, and gift acknowledgment. With the leadership and board members, several lead donors were identified and working with and alongside the Goodspeed team, guiding them through the cultivation and solicitation process with a donor.
Connecticut Public enriches people’s lives through high-quality, non-commercial, educational programming through public broadcasting. Since its first debut over five decades ago, it has evolved from a single television broadcasting network to the multi-platform news, talk shows, and entertainment programming it offers today, reaching a growing audience of one million viewers and listeners each week.