Start with the donor pt 2 – email newsletters
Starting with the donor, cuts across ALL of your marketing. Your donors don’t want to receive email newsletters from you unless those newsletters are about
April 28, 2010
Starting with the donor, cuts across ALL of your marketing. Your donors don’t want to receive email newsletters from you unless those newsletters are about
Nobody ever buys something because the company needs the money. This is what is so baffling about nonprofits. They approach fundraising from the position of
I was twittered about a direct mail letter someone received from St Jude’s Hospital, asking them for a renewal donation. This mass produced letter had a return
Happy Earth Day! Today people across the US will consider their carbon footprints. They’ll think of ways to conserve, recycle and eliminate pollutants in their
…or as a friend said to me while we were on his boat crossing Long Island Sound one weekend, discussing possible impending storms, “Chance favors
Spending some much needed time with women friends, in the warm winds, crystal blue sea and white sands of AMI. While I’m gone, spend some
In philanthropy management, data is the key to godliness. And accurate, complete and usable data is the food of Gods. When I began in fundraising…many years ago…our
In the age of brand image as king, consumer driven marketing, it is something when a company or organization goes no holds barred in providing
Don’t you hate that? That’s my current state. No internet access from my home network. So that’s a predicament. The problem is how to stay