In the age of brand image as king, consumer driven marketing, it is something when a company or organization goes no holds barred in providing its public with this level of transparency.
Middlesex Hospital has a very cool and very risky new feature. I have to believe that they wouldn’t be putting themselves out there like this if they weren’t 99% confident that they can meet expectations of their consumer public, no matter what the challenge.
I respect this in a team. This is transparency.