Tagged: mission

What Flag Day can teach us about Passion, Brand Identity and Advocacy.

“The “Stars and Stripes”, the official National symbol of the United States of America, was authorized by congress on Saturday June 14, 1777 – the fifth item of the days agenda. In Waubeka, Wisconsin, in 1885 Bernard John Cigrand a nineteen year old school teacher in a one room school, placed a 10” 38 star flag in an inkwell and had his students write  essays on what the flag meant to them. He called June 14th the flag’s birthday.” – The National Flag Day Foundation

Flag Day was not officially established until 1926, by then President Woodrow Wilson. It would take another 33 years for congress to establish an act proclaiming National Flag Day.

Although not a noticed national holiday, it speaks volumes about the simple passion that a symbol can engender in the spirit of mankind. The flag of the United States is the most recognized symbol in the country and one of the most recognized flags in the world. It’s not the colors- many other countries host red, white and blue in their flags of origin.  It’s not the shapes, stripes and stars abound as well. It’s the passion behind the symbol that drives the recognition.

And that passion drives advocacy- the advocacy that lead to June 14th being established as National Flag Day by an Act of Congress in August of 1949.

Symbols are just pretty pictures without Passion. Passion is just a strong emotion without Advocacy. All three working in beautiful union can move mountains and congress and establish unthinkable outcomes.

Care2 be a B Corp?

This great website site project,  Care2 , helps you to be active in your desire to make a difference in your home, your community or global society. It’s uniquely structured a lot like a Moroccan bazaar: A little bit of everything for everybody.

You could focus on promoting a cause that you are passionate about to your friends, your soon to be friends or other members.  Members and others can search causes categorically or you can customize your causes specific to your interests, creating a ‘home page’ of causes or requesting a newsletter to be designed for you with information on just those causes you follow.

Members can also take a more personalized approach, finding valuable information on their health issues, ways to live a greener lifestyle, parenting, spirituality and conscious consumerism.

My favorite part of the website is the petition page. Members can set up fundraising, advocacy or cause promotion pages that activate members and friends to support their movement. Here one can also post news stories about their cause, write blog entries specific to their causes mission, or join/start groups supporting their efforts.

Care2 also has a social networking page devoted to friends, status feeds, e-cards, and other group minded activities.

And if that wasn’t enough, Care2 also has a special “deals” page, taking advantage of Groupon, Living Social and other marketing networks, offering socially conscious deals on products, and services.

And all of this is wrapped up in something called Butterfly rewards, which members can earn through their site interaction activities and redeem (give to) good causes online.

There’s a lot going on here.

Care2 is also proud to declare their status as a B Corporation. According to the B Corporation organization website, Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems.  B Corps are unlike traditional businesses because they:

  • Meet comprehensive and transparent social and environmental performance standards;
  • Meet higher legal accountability standards;
  • Build business constituency for good business
The group claims to become a B Corp a company or organization must do three things:

1. Take and pass the B Impact Ratings System (Found on their website).  This sets a benchmark for social and environmental impact for good companies.

2. Adopt the B Corporation Legal Framework to bake the mission of the company into its legal DNA.

3. Sign a Term Sheet that makes your certification official.

For more information on how to become a B Corp go to http://www.bcorporation.net/become

Kind of like the “Good Housekeeping Seal of Approval” Or the UL Certification, the B Corp organization is hoping to create a select rating and approval system to help consumers decide which companies are focusing on social good.  According to the B Corp website, only one company in Connecticut has sought or received certification.

Care2 become a B Corp?