One Love

Does everyone of your donors care about All of your Programs? Of course not. Do you care about every item in Pier One? Do you read every book on the NY Times list? No, but you might say you love Pier One or you are addicted to the NYT list.
Having all of your donors “love” you is not enough. Unless I can get specific in your organization about particular things of interest, specialty items that fill my needs, I won’t love you for long just because you help kids. But if I can pick and choose, give to your organization which helps kids AND choose the program that provides books with lunches at schools. Now I’ll stick around.

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