PFSK, a trend research firm in New York, found an interesting cafe in Japan. I was turned onto this story by a blogging friend.
The Japanese cafe, called Ogori, has a unique service proposition. You can order anything you would like. But you are served what the person in front of you orders. And so the person behind gets what you ordered. And their order goes to the person behind them. And so forth.
If this were the consequence of all of our decisions, how would you order?
Pay it forward or social revenge?
Now imagine your donors. If what you ordered went to them, what would you be leaving them with?